Sales Accelerator Series - Session 6
Sales Differentiation That Resonates -
Standing Out in Crowded and Competitive Markets
July 8

Join us for Part 6 in the Sales Accelerator 10-Part Series!

DESCRIPTION: In competitive markets, most sales teams sound remarkably similar. Claims of great service, responsiveness, and expertise blur together—making it harder for buyers to understand meaningful differences and easier for deals to default to price.

This session focuses on differentiation that actually matters to buyers.

Rather than relying on generic messaging, we’ll examine how to articulate value in a way that connects directly to buyer priorities, risk, and outcomes. True differentiation isn’t about being louder—it’s about being clearer.

In this session, you'll learn how to:

• Identify what truly differentiates you and your offering from the buyer’s perspective
• Move conversations away from features and toward outcomes
• Avoid commoditization in competitive sales cycles
• Maintain consistency in messaging across reps
• Reinforce differentiation throughout the entire sales process

Differentiation isn’t a marketing exercise—it’s a sales discipline.

INSTRUCTORS: Andrew Schmitt and Dale Stein/TAG

Wednesday, July 8 at 10:00 am Pacific

CLICK HERE TO REGISTER
(You can also register for the remaining classes in the series as well)

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