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Technology Assurance Group

Sales Accelerator Series – Session 2
Building a Sales Game Plan -
Targeting, Research, and Intentional Prospecting

A woman stands beside a flip chart, presenting to a group of five seated colleagues.

Join us for Part 2 in the Sales Accelerator 10-Part Series!

DESCRIPTION: Many sales teams mistake activity for progress. Reps stay busy, outreach goes out consistently, and pipelines look full—yet deals stall, cycles drag, and win rates remain inconsistent. The problem isn’t effort. It’s the absence of a clear, intentional sales game plan.

In this session of TAG’s Sales Accelerator Series, we focus on the work that happens before a deal ever enters the pipeline. Because strong sales execution starts with disciplined targeting, thoughtful prospect research, and a clear understanding of who you should be selling to—and why.

Too often, sales teams rely on broad targeting, shallow research, or one-size-fits-all messaging. That approach leads to poor-fit opportunities, unnecessary objections, and wasted time later in the sales cycle. A strong sales game plan eliminates much of that friction before it ever appears.

This session will show how to replace reactive prospecting with an intentional, repeatable approach that improves conversation quality, deal velocity, and close rates— without increasing activity volume.

In this session, you'll learn how to:

  • Build focused target lists that align with your ideal customer profile
  • Research prospects efficiently without overcomplicating the process
  • Enter sales conversations with clear hypotheses and purpose
  • Reduce early-stage objections through better pre-call preparation
  • Create consistency in prospecting across reps and territories

A strong sales game plan doesn’t slow sales down—it speeds everything up. When targeting and research are done with discipline and intent, sales teams spend less time chasing the wrong opportunities and more time advancing the right ones.

INSTRUCTORS: Andrew Schmitt and Dale Stein/TAG

Wednesday, March 11 at 10:00 am Pacific

CLICK HERE TO REGISTER
(You can also register for the remaining classes in the series as well)

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Technology Assurance Group - TAG
9655 Granite Ridge Drive
Suite 200
San Diego, CA 92123
Phone: (858) 946-2108
info@tagnational.com

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