Technology Assurance Group


Customer Advocate Program

November 3rd, 2014 by Brian Suerth

Attracting new customers is tremendously more costly to any business than finding solutions for current customers. This is not earth shattering news; however, most companies today focus on winning the next big deal, while avoiding the revenue potential of their customer base. TAG has taken a different approach by creating the highly successful Customer Advocate Program. The Customer Advocacy Program was built on a basic premise – to look at our customers' business differently. By analyzing the industry in a new light, TAG has created a means by which Members advocate (support) the customer in their quest to increase profitability, enhance employee productivity, and obtain a sustainable competitive advantage. Benefits: -Increased margins on applications sales -Higher percentage of Partner Plan sales -Creation of recurring revenue streams -Higher customer loyalty and satisfaction -Longer retention of customers -More customer referrals -Increase in company growth Read more about our Customer Advocacy Program

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