Technology Assurance Group

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Mastering the Art of B2B Marketing and Sales: A Comprehensive Guide

May 29th, 2024 by Brian Suerth

A businessman sitting at his desk and reviewing sales reports

B2B (Business-to-Business) marketing and sales involve the promotion and selling of products or services to other businesses, organizations, or institutions. It is a complex and multifaceted process that requires a deep understanding of the target market,...

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Posted in: Strategizing

Analytics, Benchmarking, and Financial Management

March 22nd, 2024 by Brian Suerth

Ascending stacks of gold coins with a red arrow following the upward curve

Class: Analytics, Benchmarking, and Financial Management Instructor: Tim Schatz Time: 06/06/2024 8:30 AM - 06/07/2024 12:00 PM Location: Dallas, TX COURSE DESCRIPTION: This session examines the fundamentals of Managed Technology Services Provider...

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Posted in: Strategizing

What are 12 Skills of an Effective Manager?

March 12th, 2024 by Brian Suerth

A businesswoman smiling and shaking a businessman's hand

A manager is more than just a C-suite person. They oversee more than just product development, task completion, and employee output. Strong managers lead their teams with a skill set, empowering others and showing them how to get things done efficiently....

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Posted in: Strategizing

Strategies for B2B Lead Generation

January 16th, 2024 by Brian Suerth

A man holding a cell phone with various icons displaying in a graphical overlay

In the kingdom of B2B, content wears the crown. However, catching leads is not just about creating content; it's about creating content that engages. From insightful blog posts to eye-catching infographics, ensure your content is informative and sparks...

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Posted in: Strategizing

Executing Operational Excellence Workshop

December 18th, 2023 by Brian Suerth

A man working on a computer with the letters KPI (Key Performance Indicators) overlaid

Instructor: Jonathan Blakey & Trevor Bohannan Time: 02/22/2024 8:30 AM - 02/23/2024 12:00 PM Location: Dallas, TX COURSE DESCRIPTION: Elevate your operational standards with TAG's "Executing Operational Excellence Workshop." This NEWLY DESIGNED in-depth...

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Posted in: Strategizing

Analytics, Benchmarking, and Financial Management

December 1st, 2023 by Brian Suerth

A piggy bank with an ascending bar graph next to it

Instructor: Tim Schatz Time: 02/01/2024 8:30 AM - 02/02/2024 12:00 PM Location: Orlando, FL COURSE DESCRIPTION: This session examines the fundamentals of Managed Technology Services Provider economics. It explores aspects of what we sell, how we...

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Posted in: Strategizing

Techniques to Improve B2B Closing Ratio

November 25th, 2023 by Brian Suerth

Two people shaking hands overlayed with network connections

In the world of B2B sales, relationships matter. Building rapport with your clients significantly impacts your closing ratio. The more you interact with your potential business partners or clients, the faster you connect with them on a more human...

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Posted in: Strategizing

How to Establish Long-Term Relationships with Clients

October 13th, 2023 by Brian Suerth

People shaking hands in agreement

Building strong, long-term relationships with clients is essential for the success and sustainability of any business. While acquiring new clients is important, retaining existing clients can be even more valuable. Long-term clients provide...

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Posted in: Strategizing

Strategies to Upsell Existing Customers

September 18th, 2023 by Brian Suerth

A happy staff of people looking at reports

In today's highly competitive business landscape, customer acquisition often takes the spotlight, with companies pouring significant resources into attracting new clients. However, it's equally important, if not more so, to focus on your existing...

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Posted in: Strategizing

Strategies to Improve Team Dynamics

August 25th, 2023 by Brian Suerth

A team of employees interacting

In the realm of modern business, the synergy among team members is often the linchpin that determines success. Team dynamics, the intricate web of interactions, relationships, and collaboration within a group, wield considerable influence over the...

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Posted in: Strategizing

What Is the Difference Between B2B and B2C Marketing?

July 21st, 2023 by Brian Suerth

Businessmen working at a computer together

In the vast commerce landscape, businesses interact with customers in various ways, catering to distinct market segments and adopting different strategies to achieve their goals. Two fundamental approaches shaping modern commerce dynamics are Business-to-Business...

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Posted in: Strategizing

Business to Business Marketing Strategies

April 11th, 2023 by Brian Suerth

A businessman holding out his hand like he is going to shake someone else's hand

Business to Business (B2B) marketing is the selling of goods and services from one business to another. It's a highly competitive industry, as businesses need to stay on top of their game in order to succeed. To do so, they have to devise creative and...

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Posted in: Strategizing, Services

Capture the Magic in Vegas

December 29th, 2018 by Brian Suerth

convention

On December 7 - 8th, the Business Technology Association (BTA) held its annual Capture The Magic conference at the beautiful Venetian hotel in Las Vegas, which brought together office technology dealers from around the country to network with fellow...

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Posted in: convention, Strategizing, Membership, Events, Training, TAG Convention

TAG Members Partner to Upgrade Flint Schools

June 10th, 2016 by Brian Suerth

Among the many benefits of membership in TAG is the opportunity to network with other companies in the industry with similar goals and outlooks. This allows them to share strategies and occasionally collaborate on projects. Recently, two TAG member companies...

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Posted in: Strategizing, Membership

Advancing Your Business Through Education & Cooperative Effort

December 30th, 2014 by Brian Suerth

Technology Assurance Group is an organization of the leading unified communications companies in North America. TAG Members integrate all communication solutions including IT, Telecommunications, AV, Surveillance, Video and Telepresence, Managed Services...

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Posted in: Strategizing, Membership, Services

Brian Suerth Drops in on The Connect Group

January 31st, 2014 by Brian Suerth

The Connect Group

One of the greatest benefits of the C-TAP Performance Rewards Program is that it gives TAG the opportunity to visit members at their offices. This one-on-one time with members is an enriching experience perfectly tailored to each company's unique abilities...

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Posted in: Strategizing, Member visits

Do your customers think you're a one-trick pony?

January 23rd, 2014 by Brian Suerth

Many technology providers have extensive experience in a particular field. You may have been your community's "phone guys" for decades; maybe local businesses think of you as their "computer gurus" or their "IT people." While we celebrate the diversity...

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Posted in: Strategizing


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