Do your customers think you're a one-trick pony?
January 23rd, 2014 by Brian Suerth
Many technology providers have extensive experience in a particular field. You may have been your community's "phone guys" for decades; maybe local businesses think of you as their "computer gurus" or their "IT people." While we celebrate the diversity of specialties represented, we also know that these days, you have to be more. In order to be competitive in 2014 and beyond, technology providers need to adopt multiple disciplines. Customers don't want to go to one place for voice, then another for IT, and another for AV, and another for security, and so on. One-trick ponies will not survive this industry. The technology companies who can integrate those solutions and bring all of them to their customers are going to be the ones who don't just survive, but thrive. [caption id="attachment_11" align="alignright" width="200"]
Posted in: Strategizing