Technology Assurance Group


Mastering the Art of B2B Marketing and Sales: A Comprehensive Guide

May 29th, 2024 by Brian Suerth

A businessman sitting at his desk and reviewing sales reports

B2B (Business-to-Business) marketing and sales involve the promotion and selling of products or services to other businesses, organizations, or institutions. It is a complex and multifaceted process that requires a deep understanding of the target market,...

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Posted in: Strategizing

What Is the Difference Between B2B and B2C Marketing?

July 21st, 2023 by Brian Suerth

Businessmen working at a computer together

In the vast commerce landscape, businesses interact with customers in various ways, catering to distinct market segments and adopting different strategies to achieve their goals. Two fundamental approaches shaping modern commerce dynamics are Business-to-Business...

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Posted in: Strategizing

Business to Business Marketing Strategies

April 11th, 2023 by Brian Suerth

A businessman holding out his hand like he is going to shake someone else's hand

Business to Business (B2B) marketing is the selling of goods and services from one business to another. It's a highly competitive industry, as businesses need to stay on top of their game in order to succeed. To do so, they have to devise creative and...

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Posted in: Strategizing, Services

Business to Business Marketing Strategies You Should Know

December 28th, 2022 by Brian Suerth

A man touching a digital rendering of various technology icons

Business-to-business (B2B) marketing is a very different beast from consumer-focused marketing. In B2B marketing, there's typically more money and more players at the table, so it can be complex and overwhelming for new marketers. But whether you're...

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Posted in: Services

Selling Technology Solutions Successfully for Your MTSP Company

December 27th, 2021 by Jonathan Blakey

Close up view of a businessman writing on a piece of paper at his desk

TAG is launching sales training designed to accelerate your Managed Technology Services Provider (MTSP) business, which incorporates Managed IT, Azure, Cybersecurity, Cloud Voice, Video Surveillance, and Access Control. TAG's multi-step proven sales...

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Posted in: Courses

3 Steps to Establish an Effective Lead Generation Plan

July 15th, 2021 by Brian Suerth

 A business man extending his hand

Lead generation has a vital role to play in any well-oiled business growth program. Numerous marketing experts are of the opinion that generating enough high-quality leads is perhaps the biggest challenge faced by B2B marketers. We have found 3 steps...

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Posted in: Services

Your Partner in Creative Marketing

March 12th, 2017 by Brian Suerth

While many of our Members bring their own marketing experiences and know-how to the TAG network, its a fact that on their own, small to medium-sized businesses won't be able to achieve the same marketing successes of larger companies. That's where TAG...

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Posted in: Membership, Courses, Services

Does your marketing strategy need a boost?

October 7th, 2014 by Brian Suerth

  Marketing is a critical function of every business and could mean the difference between success or failure. TAG's Creative Marketing Program is designed to enhance our Members' marketing programs to generate business and create awareness...

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Posted in: Membership

We can teach you a thing or two with TAG’s Online Courses

August 19th, 2014 by Brian Suerth

TAG offers live training and remote training on a wide range of topics including customer advocacy training, financial management, and managed data solutions. Our company is an organization that consists of the leaders in unified communications in North...

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Posted in: Courses

Do your customers think you're a one-trick pony?

January 23rd, 2014 by Brian Suerth

Many technology providers have extensive experience in a particular field. You may have been your community's "phone guys" for decades; maybe local businesses think of you as their "computer gurus" or their "IT people." While we celebrate the diversity...

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Posted in: Strategizing

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