Revolutionizing Sales: TAG's Advanced Training Programs and Processes
September 1st, 2025 by Brian Suerth
At Technology Assurance Group (TAG), we understand that the key to success in the managed technology services industry lies in continuous learning and adaptation. That's why we've developed cutting-edge sales training programs and processes designed to equip our members with the skills and knowledge they need to thrive in an increasingly competitive market.
The TAG Difference: Experience-Driven Training
What sets TAG apart is our unique position in the industry. We don't just teach theory; we practice what we preach. As owners and operators of a successful Managed Technology Services Provider (MTSP) in Southern California, we've honed our skills in the real world. Our training programs are built on the foundation of practical experience and proven strategies that have driven our own success.
Comprehensive Training Programs
Our advanced sales training programs cover a wide range of topics crucial for success in the MTSP industry. These include:
- Understanding and articulating complex technological solutions
- Identifying and addressing client pain points
- Developing consultative selling skills
- Mastering the art of solution-based pitching
- Navigating long sales cycles typical in B2B technology sales
- Leveraging data and analytics in the sales process
Innovative Sales Processes
At TAG, we believe that a well-defined sales process is the backbone of any successful sales strategy. Our training programs introduce members to innovative sales processes that have been tested and refined in real-world scenarios. These processes are designed to:
- Streamline lead qualification and nurturing
- Improve conversion rates at each stage of the sales funnel
- Enhance customer relationship management
- Increase overall sales efficiency and effectiveness
Upcoming Live Class: Selling Technology Solutions Successfully
We're excited to announce our upcoming live training session, where members can dive deep into specific aspects of selling technology solutions:
Selling Technology Solutions Successfully: Managed IT, Cybersecurity & Voice Services
Date: September 8, 2025
Time: 8:30 AM - 5:00 PM
Location: TAG Office, 9635 Granite Ridge Dr #330, San Diego, CA 92123
Instructor: Dale Stein
This intensive one-day course is designed to accelerate your success in selling Managed IT Services, Azure, Cybersecurity, and Cloud Voice. You'll learn TAG's 15-step proven sales process that enables members to excel at bringing technological solutions to their customers profitably.
Course Highlights:
- Proven sales touchpoint process with an 85% close ratio
- Strategies for targeting existing customers for upsell and cross-sell opportunities
- Lead generation techniques for net new business
- Effective scripts for appointment setting throughout the sales process
- Step-by-step guidance for customer interactions from first appointment to proposal
- Techniques for overcoming common objections
- Role-play proposal presentations
- Methods for establishing long-term customer relationships
Don't miss this opportunity to enhance your sales skills and drive your business forward. Register now to secure your spot!
The Power of Peer Learning
One of the unique aspects of TAG's training programs is the emphasis on peer-to-peer learning. Our members represent a combined $1 billion in products and services, bringing a wealth of experience and insights to the table. Through professionally led peer group interactions, members have the opportunity to share best practices, discuss challenges, and collaboratively develop solutions.
Continuous Improvement and Adaptation
The technology sector is known for its rapid pace of change, and the sales strategies that work today may not be as effective tomorrow. That's why our training programs are constantly evolving. We stay on top of industry trends, emerging technologies, and shifting customer needs to ensure our members are always equipped with the most up-to-date knowledge and skills.
Measurable Results
At TAG, we believe in the power of data-driven decision making. That's why our training programs include in-depth financial analysis and industry benchmarking. This allows our members to not only improve their sales techniques but also to measure the impact of these improvements on their bottom line.
Beyond Sales: A Holistic Approach
While our advanced sales training programs are a cornerstone of what we offer, we recognize that sales don't happen in a vacuum. That's why our training also touches on other critical areas of business operations, including IT, cloud technologies, cybersecurity, telecommunications, AV, video surveillance, access control, and managed print services. This holistic approach ensures that our members can offer comprehensive solutions to their clients, further enhancing their sales potential.
Join the TAG Community
By becoming a member of TAG, you're not just gaining access to world-class training programs—you're joining a community of like-minded professionals dedicated to mutual growth and success. Our values of candid communication, accountability, passionate engagement, and continuous learning create an environment where innovation thrives and businesses flourish.
In today's technology-driven world, the ability to effectively sell complex solutions is more crucial than ever. TAG's advanced sales training programs and processes provide the knowledge, skills, and support needed to excel in this challenging environment. Whether you're looking to refine your sales techniques, streamline your operations, or stay ahead of industry trends, TAG has the resources you need to take your business to the next level.
Don't miss out on the opportunity to revolutionize your sales approach. Join us at our upcoming live class in San Diego, and discover the TAG difference for yourself. Your journey towards sales excellence starts here.
Posted in: Training