Mastering B2B Sales: TAG's Proven Path to Relationship-Driven Success
January 14th, 2025 by Brian Suerth

Leading the Evolution in Technology Sales
Since 1998, Technology Assurance Group (TAG) has been at the forefront of transforming how managed technology services providers (MTSPs) approach B2B sales. Representing $1 billion in products and services across the United States and Canada, TAG's success story demonstrates how modern sales strategies, when properly implemented, can lead to extraordinary results.
The TAG Advantage: A Proven Framework
At TAG, we don't just teach theory - we practice what we preach. Our success in running a thriving MTSP in Southern California serves as a testament to the effectiveness of our methods. Through our comprehensive program, TAG members benefit from advanced sales training, proven business practices, and strategic partnerships that drive real results.
Core Elements of TAG's Sales Success
- Comprehensive technology solutions integration
- Best-in-class business and management practices
- Advanced sales training programs and processes
- Professional peer group collaboration
- Strategic manufacturer partnerships
- Data-driven performance analysis
Building Trust Through Industry Expertise
TAG's approach to B2B sales is built on a foundation of deep industry knowledge and proven expertise. Our members excel in integrating diverse technology solutions, including IT, cloud services, cybersecurity, telecommunications, and AV systems. This comprehensive understanding enables our members to serve as trusted advisors rather than mere vendors.
The Collaborative Sales Journey
Our success stems from viewing sales as a collaborative journey with clients. TAG members guide prospects through a consultative process, leveraging our combined intellect and purchasing power to deliver superior solutions. This approach has consistently led to stronger client relationships and improved close rates.
TAG's Strategic Sales Framework
- In-depth client business analysis and needs assessment
- Customized technology solution development
- Value-based proposal presentation
- Strategic partnership building
- Ongoing support and relationship nurturing
Values That Drive Success
TAG's success is built on core values that emphasize candid communication, accountability for excellence, and passionate employee engagement. Our commitment to endless education and personal development ensures our members stay at the forefront of industry developments.
Leveraging Collective Intelligence
One of TAG's unique strengths lies in our professionally led peer group interactions. Members benefit from shared experiences, collective problem-solving, and best practice exchanges that accelerate business growth and innovation.
Technology-Enhanced Relationship Building
While maintaining the human element in sales, TAG embraces modern technology to enhance relationship building. Our members utilize advanced CRM systems and digital tools while maintaining the personal touch that drives lasting business relationships.
Measuring and Achieving Success
TAG's approach to measuring success goes beyond traditional metrics. Through in-depth financial analysis and industry benchmarking, we help members track their progress and identify opportunities for growth and improvement.
Continuous Innovation and Adaptation
In an ever-evolving technology landscape, TAG maintains its leadership position through continuous innovation and adaptation. Our forward-thinking approach ensures members stay ahead of market trends and customer needs.
The Path Forward
As technology continues to reshape the business landscape, TAG's commitment to advancing our members' success remains unwavering. Through education, collaboration, and strategic partnerships, we continue to set the standard for excellence in technology sales and service delivery.
Experience the TAG difference and discover how our proven approach to B2B sales can transform your technology services business. Contact us to learn more about becoming a TAG member and accessing our comprehensive suite of resources and support.
Posted in: Strategizing